Saturday, 28 February 2015

28. G321 Coursework Evaluation Question 5

How did you attract/address your audience?

The target audience for our radio news bulletin was ages 30 - 69 years old so we targeted middle aged people by implementing local news and providing older music. To satisfy the audience we looked at the lincs fm psychographics as we wanted a very similar news radio to them, we had to interest them with local news and older music. The genre of our radio is factual, we provide them with information on local news by including interviews and vox pop's on local peoples opinions. We included all the essential codes and conventions for example music, jingle, voice and idents.

We had our media teacher listen to our news bulletin as she is in our target audience age, she gave us feedback on what we could improve on and we listened to her feedback and changed some stuff such as a better jingle and sound more professional. Whilst editing we made the news bulletin seem more professional by adding background music and effects on the presenters voice so it sounded more clear and suitable.

We could have improved the news bulletin by listening to other examples of radio stations not just BBC and lincs fm. The more knowledge we have of radio stations and what they do, we could have implemented that into our news bulletin. We could have better audio quality especially with vox pop's. To do this we could have used a better microphone or edited the sound quality by adding effects and removing background noise. If we had more time we could have made a better jingle for the intro and different transitions.

Here's our main task news bulletin which has an interview and vox pop included:

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